Athar
A huge non-profit platform activating the sector within the Saudi Vision of 2030 — increasing its social and economic contribution.
Overview
Vision 2030 set an ambitious goal: grow the non-profit sector’s contribution to the Saudi economy. Athar is the digital backbone of that push — registering entities, tracking requests and publishing sector reports.
I designed the admin workspace and the public entity journey, in both Arabic-first layouts and English, for reviewers handling thousands of establishment requests.
The challenge
Government reviewers juggle parallel queues with strict SLAs, while applicants range from family funds to national centers. One platform had to serve both sides without drowning either in bureaucracy.
Right-to-left Arabic layouts, Hijri dates and formal approval chains all had to feel native — not translated.
Process
- 1Research
Workshops with ministry reviewers and NGO founders; mapped the full establishment lifecycle on one wall.
- 2Bilingual UX
Arabic-first components with mirrored layouts, tested with native reviewers before a single English screen.
- 3Queue design
SLA-aware request tables with remaining-time indicators and one-click reviewer handoff.
- 4Design system
A formal, accessible component set the foundation’s internal team extends to this day.
From the studio
Workspace snapshots from the Athar platform design.
Outcome
Every request shows owner, SLA and next action in one row.
Mirrored layouts and Hijri dates designed in, not bolted on.
Public dashboards that show the sector’s growth story.