Halo Interiors
Identity, signage and logotype system for an interior studio — a monogram built to live on concrete, oak and glass.
Overview
Halo designs high-end residential interiors, but its identity hadn’t kept up with its portfolio — a dated wordmark that disappeared on site photography and site hoardings.
The studio needed a system as architectural as its work: one mark that holds up on a concrete sign, a material sample and an Instagram tile alike.
The system
A geometric H-monogram drawn on the same grid as the studio’s floor plans, paired with a grotesque wordmark and a restrained palette of charcoal, stone and safety-orange.
Deliverables covered the logotype, signage specs, project-board templates, document system and a small portfolio site refresh to launch it all.
Process
- 1Discovery
Site visits to three finished projects; photographed how the old mark failed in real materials and light.
- 2Mark exploration
60+ monogram sketches narrowed to three routes; the grid-built H won unanimously with the partners.
- 3System & rollout
Signage, print and digital templates plus a launch case study the studio uses to win work.
In context
Outcome
A grid-built H that scales from favicon to facade.
Fabrication-ready files for every studio surface.
A portfolio refresh that put the new mark to work.
Related work
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